Dragons' Den is a new show on CBC where entrepreneurs pitch ideas to Canadian business moguls, the dragons, hoping to get an investment. Slayer's Den serves as entry point for information about the show, and information about how to start your own business.
Coming back to the dragon's den basis of this site, I feel this is one of the key things many of the pitches on dragon's den lacked - a serious conversation by the entrepeneur with someone experienced or with some business sense. The sending the chickens out to slaughter approach used for the show makes for alright television but it might be nice to see more professional and well-thought out ideas. Surely good ideas/pitches and good television isn't mutually exclusive?
One way of motivating yourself to do something is by entering a business competition. For example, Microsoft is advertising one of its' products (Office Accounting) accompanied by a competition. The competition is called ideaWins, and in this competition, the winner receives some money (100,000) and a store front (in Mahattan for a year).
Not a bad motivator for that job idea you've always been sitting on. Maybe those two factors alone are what is missing from your current negative thoughts and lack of momentum.
I haven't really looked at the software (Office Accounting) that was released with the competition, but apparently, it is also a tool that will help you get your business idea off and running.
First, Mark takes a look at the success of Google's business model, traffic monetization, which loosely defined, in terms of the Internet, is making money off web traffic. The most common form of this is Google's Adsense, which tries to put advertising links for other web pages based on the content of your own web page assuming that advertising based on content means you're interested in both.
This model has been a great success for Google and might be part of the reason why their stock currently sits around $480 with a Price to Earning ratio of only 61.01, but that's another story.
Mark, in his blog posting, takes traffic monetization from the global marketing perspective to the local perspective. The idea is that existing local media conglomerates, or new ones (the entrepreneur side) can tap into this market based on three key ideas.
Local advertising has the advantage of personal sales which means (3 advantages in different order than the blog post):
- Local clicks are more valuable to certain types of companies
- Large companies might not have the expertise to use adsense
- Google doesn't have the salesperson, or more importantly the personal touch
This is where the local guy has the advantage in the marketing game. Additionally, just like Google does, the concept of adsense is to use other peoples content as your advertising medium. This increases the traffic for your advertising, but risks losing the local touch. However, there are many local content generators that can be captured, be it neighbourhood newspapers or local community websites.
The article goes on to address some other concepts to apply from Google's reign, but other than the idea that Google has gets a huge amount of advertising for free (based on $100 payout minimums).
The comment section of the blog has people who seem to like and dislike the idea. My concern is the large group of commentors who feel that the local media is dead or is dying. Good idea or bad idea? Tough to tell, but smells like opportunity.
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Jim Treviling is a tough guy with a soft spot for a good deal and a
delicious meal.